Creative Director - Interactive Lead, Marcom Greater

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Summary Posted: 2025 年 2 月 27 日 Role Number:200592681 Imagine what you could do here! The people here at Apple dont just create products - they build the kind of wonder thats revolutionised entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Join Apple, and help us leave the world better than we found it! Marcom is the creatively-led distributed team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Greater China team develops and manages world-class marketing communication efforts that support Apples rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics. As the Interactive Lead, provides leadership within the Experience Design (XD) teams, Interactive Visual Design Teams and Interactive Writing Teams to create best-in-class digital communications and customer experiences for apple.com, social media handles, retail and partner digital channels, and other digital platforms. The Interactive Lead will work closely GC Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Greater China Marcom leadership to deliver creative that resonates with the market. Description Take ownership of creative outcomes and lead interactive teams and agencies in developing, reviewing, and performing digital campaigns, always-on social handles, apple.com, and other direct and indirect digital platforms for Apples brand and products. - Lead experience designers, visual designers, writers, and agencies to conceptualize ideas, co-directing teams to produce high-quality campaigns, content, and social posts through sound content strategies, elegant experience design thinking, refined craft design, and meaningful writing. - Demonstrate exceptional strategic and design thinking, offering expertise in content strategy, system design, usability, analytics, user testing, information architecture, and marketing. - Clearly articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners. - Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring that all voices are heard and considered. - Mentor emerging creatives in crafting meaningful and inspiring content. Minimum Qualifications

• 15+ years of significant experience in experience design and information architecture, including at least 5 years of management experience as a leader in a creative-focused digital agency or in-house at a leading brand.
• A portfolio that demonstrates applied knowledge of usability, user-centered design, and content strategy, combining logical and creative thinking. Your experience design (XD) documents include sitemaps, user flows, and wireframes.
• Extensive experience in content strategy and platform design, from large-scale marketing sites to transactional commerce sites. Proficiency in web and app experience design, along with familiarity with current development technologies.
• Strong written and spoken English skills and interpersonal abilities, with the capability to present and explain XD directions to a broad audience and contribute effectively through all phases of an interactive project.

Preferred Qualifications

• A global perspective with an awareness of the latest digital trends and work from around the world.
• Strong understanding of how to use analytics and user testing to inform the design process.
• An understanding of the creative process, including the time and resources typically required to produce high-quality work.
• Familiarity with local culture in China and its unique digital landscape.
• A passion for design that is thoughtful, meaningful, and inspiring.
• Ability to present, collaborate, and respectfully debate with senior partners in a clear and articulate manner.
• Language ability in Chinese.

Additional Requirements 更多

Information :

• Company : Apple
• Position : Creative Director - Interactive Lead, Marcom Greater
• Location : 上海市
• Country : CN

How to Submit an Application:

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