市场经理

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Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding peoples varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

As the Marketing Manager, you will be responsible for leading and driving strategic projects within Franchasie, including the promotion of Easy Care Centers (ECC), the E2E patient journey projects, and operational excellence in marketing projects. Additionally, you will lead several internal operational projects within the BC. You also will work closely with cross-functional teams to ensure the successful implementation and continuous optimization of these projects, delivering exceptional experiences for patients and healthcare professionals.

Main Resoponsibilities:

Optimization and Expansion of ECC Model

• Drive partnership with healthcare institutions, experts, and patient organizations to expand ECC user base.

Patient journey management

• Collaborate with healthcare institutions to establish standardized care processes, enhancing patient treatment outcomes.
• Facilitate multidisciplinary team (MDT) collaboration to provide personalized treatment plans for patients.
• Lead the development of comprehensive patient solutions for BC patients, including patient education, psychological support, and rehabilitation guidance.
• Continuously optimize patient solutions based on feedback to improve patient satisfaction.

Strategical Project Planning and Execution and Drive Operation Excellence Projects

• Oversee the overall operations of BC marketing projects, ensuring efficient execution and high-quality delivery.
• Work closely with marketing, sales, medical affairs, and other departments to ensure smooth project progress.
• Coordinate resources to address challenges encountered during project implementation.
• Enhance overall team performance through effective communication and collaboration.

Job Required Competencies/Mindset Leadership, coaching and developing Market, Customer & Competitive Insight Branding & Positioning Management Marketing Analytics Brand &Therapeutic area knowledge Strategic Business Planning Marketing Innovation Financial Management Pricing, Reimbursement & Govt. affairs Marketing experience in China Language: English and Mandarin

Leadership Competencies A VACC (visionary, architect, coach, catalyst) leader System thinker - think and act from a whole system perspective. Lead with the big picture in view. Be an architect of systems that naturally manifest both near and long-term results. Growth Mindset - Be curious and seek opportunities to learn and grow. Never done learning and always seek self-development. Be resilient and curious about new possibilities and act to explore them. Courageous Authenticity - Relate to others in an authentic, courageous, and high integrity manner. Take tough stands. Bring up the “un-discussible” topics. Provide positive and corrective feedback to others. Collaborator - Engage others in a manner that allows the parties involved to discover common ground. Quickly find common ground and solve problems for the good of all. Develop synergy, and create win-win solutions; be a cooperative team player. Coaching and Developing - Develop others through coaching and maintaining growth-enhancing relationships. Help people grow and develop personally and professionally. Has a genuine interest in seeing another develop and improve with strong interpersonal skills. Purpose-led - think and act as if the patient is in the room; understand how what were doing benefits the patients, if not, stop doing it.

Years of Working Experience 6+ years experience in marketing, medical or access Cross-regional/functional/multi product management working experience is preferred

Education/Qualifications Bachelor degree or above (Master degree is preferred) Solid marketing experience in Oncology area

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, weve become one of the worlds leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche China consists of the full value chain of Pharmaceuticals and Diagnostics fields, from early research, clinical development, manufacturing to commercialization. With more than 7,000 employees, Roche China is now working to develop itself into Roches third global strategic center after Basel and San Francisco, and making sustained efforts to fulfill its long-term commitment to China, so as to meet Chinese patients unmet needs.

Roche is an Equal Opportunity Employer.

Information :

• Company : Roche
• Position : 市场经理
• Location : 上海市
• Country : CN

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