Manager, Brand Management, CCTM

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Position Overview: Weve been branding and evolving continuously since 1886 and theres no better place to create inspiring brand strategies. The Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature. Function Related Activities/Key Responsibilities:

• Assist Brand director to land CCTM CNY campaign, leading system excellent execution to ensure the business growth
• Landing CCTM meal campaign in China market, frequent global connection to ensure strategy and creative direction are aligned with global strategy
• Assist or leading system project which involve cross functional team incl. commercial, franchise, bottlers, etc. to achieve business results
• Assist CCTM brand strategy build, ensure a world class strategy set from annual brand plan to long term brand plan

Education Requirements: Bachelors degree in Marketing, Communications or Business Related Work Experience: A minimum of 3 years of experience in brand management

FMCG company especially global brands experience is preferred Functional Skills:

• Bachelors degree in Marketing, Communications or Business
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.

Skills:

Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Marketing; Competitor Analysis; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Information :

• Company : Coca-Cola
• Position : Manager, Brand Management, CCTM
• Location : 上海市
• Country : CN

How to Submit an Application:

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