Vx - Marketing Director, Business Innovation - Beijing/Shanghai

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If this job matches your qualifications, please send your application directly through our latest Job site. Indeed, every job is not easy to apply because it must meet several qualifications and requirements that we must meet in accordance with the standard criteria of the Company who are looking for potential candidates to work. Good job information Vx - Marketing Director, Business Innovation - Beijing/Shanghai - Sanofi below matches your qualifications. Good Luck: D

• Based on the companys overall business objectives, explore and optimize innovative marketing/business models in key business processes to facilitate the business growth in multi-channels. This includes clarifying the product positioning of VAST, continuously iterating and upgrading its product functions around the needs of customers and the multi-dimensional digital scenarios to realize the merger of offline and online operations.
• Keep customers and mass consumers centric and formulate and implement effective multi-channel interaction strategies/plans to enhance customers experience and strengthen their awareness and understanding of the companys brands and products. For example, enhance the synergy of the TREX, VAST, and AIYING and enhance the education of RSV to further support customers to expand the coverage/influence, and explore and realize the promotion of RSV in the digital platform.
• Evaluate the feasibility of marketing/business innovation models, including calculating the return on investment (ROI) and identifying key risk points, to provide a solid basis for management decision-making. At the same time, formulate an overall plan for the digital products, coordinating the digital solutions of different departments and providing support.

• Incubate the innovative initiatives in promotion channels to achieve the marketing objectives of "expanding the breadth / exploring the depth". By discovering and cultivating key customers, providing product knowledge and advanced epidemic prevention concepts, and attracting 2B customers from the public health system and the industry to build a whole value chain and improve the accessibility of vaccines. For example, leverage existing platforms such as VAST to support the establishment of digital standards for disease prevention and control cause, and meet the needs of health and epidemic prevention institutions for the upgrading of digital services.
• Coordinate internal resources of the company, collaborate closely with cross-departmental teams, empower the teams through training and other means, and communicate to ensure that the teams understand and support the implementation of the new marketing/ business model.

• Ensure that new businesses model exploration complies with industry regulatory requirements and collaborate with relevant teams to complete compliance assessments.

• Develop the innovation centers development strategy, including public relations operations management, KOL engagement, and center display plans and budgets, to build an industry - leading image.

• Promote the introduction of innovative business collaboration projects in the center, including project research and evaluation, provide suggestions for management decision - making, introduce projects, and ensure their successful implementation and management.
• Regularly follow up on project progress and report outcomes to management and key stakeholders.

• Bachelors degree (or above) in marketing, business management, communication, or related fields of expertise

• At least ten years of experience in marketing management
• Be familiar with current laws, regulations and policies on pharmaceutical products and bio products; Familiar with online marketing channel knowledge
• A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others

• Sufficient ability to communicate, negotiate and make public speeches, good at fulfilling persuasive oral or written communications, and able to conduct data analysis
• Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and -solving ability and creating thinking as well as a result-oriented attitude
• Excellent coordination and team management ability
• Strategic insights in channel strategy management
• Fluency in English

Information :

• Company : Sanofi
• Position : Vx - Marketing Director, Business Innovation - Beijing/Shanghai
• Location : 北京市
• Country : CN

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Vx - Marketing Director, Business Innovation - Beijing/Shanghai job info - Sanofi 北京市 above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Vx - Marketing Director, Business Innovation - Beijing/Shanghai job info - Sanofi 北京市 in 2025-04-08 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.