Associate Marketing Manager

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Position Title: Associate Marketing Manager

Working Location: Beijing, China

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; its in our differences that we empower the way the world learns.

About the role:

We are seeking a highly experienced and results-driven Associate Marketing Manager to lead Journal Marketing initiatives and work closely with local/global marketing teams and the editorial team to drive content growth of Key journal brand portfolio and maximize the impact in China market.

How you will make an impact:

Responsibilities:

• Developing and implementing marketing strategy and plan to support strategic and key portfolio targets of China and ensuring alignment with overall business growth strategy, with strong focus on:

• Collaborating with local and global marketing teams to ensure consistency and alignment of messaging and branding across various marketing channels and campaigns.

• Driving high quality article submissions and OA revenue growth by various marketing campaigns

• Increase author base by acquiring new authors in expanded subject scope and strengthen author loyalty.

• Based on the author journey and segmentation to create marketing content and design author/researcher engagement program

• Working with editorial team, lead conferences/events for portfolio-level and title-level promotion

• Enable new title launching programs.

• Oversee the planning, execution, and optimization of marketing campaigns across various channels, including events, social media, digital and other 3 rd party platforms, ensuring campaigns are delivered on time, within budget, and meet the marketing influenced target.
• Develop annual marketing budget plans specifically tailored to the China market, ensuring alignment with overall business objectives and targets, setting KPIs and tracking marketing impacted results and maximize ROI.
• Build and manage relationships with key opinion leaders and scientific societies in China to enhance brand recognition.
• Collaborating with internal stakeholders to achieve shared business goals and liaise between cross-functional teams (local/global Marketing, Publishing & Editorial, Data Analytics etc) and build effective work model to ensure efficient coordination and implementation of marketing initiatives.
• Regularly report on marketing activities, KPIs, and budget utilization to senior management, highlighting successes, challenges, and recommendations for future marketing strategies, ensuring marketing efforts align with business objectives and the performance is measurable and sharing best practices with stakeholders and peers.
• Stay updated on industry trends, emerging technologies and marketing innovations. Explore new opportunities/channels to drive incremental growth and better performance for key marketing initiatives. Use data-driven insights to optimize future campaigns and improve overall marketing effectiveness.
Preferred candidates should demonstrate the ability to effectively leverage AI tools to enhance productivity, optimize workflows, content creation and drive data-informed decision-making in their work.

What we look for:

• A Masters degree in life science, health science or physical science is preferred
• Overseas study background
• 5 years experience in STM Publishing or marketing
• Solid understanding of marketing principles, including digital marketing, content marketing, social media marketing, event planning and branding
• Demonstrated experience in managing successful marketing campaigns across various channels
• Proficiency in using marketing tools and platforms, such as social media management tools, email marketing and content management systems etc.
• Exceptional written and verbal communication skills in Chinese and English, with the ability to craft persuasive marketing content and deliver presentations
• Strong analytical and problem-solving abilities, with a data-driven mindset.
Experience on leveraging AI and other new technology tools in marketing initiatives

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to societys advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wileys headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

#LI-YZ1

Beijing, China

#R2500348

No

Full Time

Information :

• Company : Wiley
• Position : Associate Marketing Manager
• Location : 北京市
• Country : CN

How to Submit an Application:

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