ELDS Local Communication Manager

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ELDS Local Division Manager

- The Distribution Solutions local Communication Manager is responsible for building and executing an integrated (internal and external) communications strategy for the Local division, in collaboration with the global division communications team. - The individual will work with multiple stakeholders to position Distribution Solutions externally and drive business impact (lead and nurturing) Main Responsibilities: - Responsible for developing and executing the external thought leadership and social media communi-cations strategy and messaging that elevates the position of Distribution Solutions locally and sup-ports the local division strategy. - In close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambi-tions and strategy. Plan and manage the content for different states of the buying funnel - awareness, consideration, intent to purchase. - Leads the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messag-ing and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. - Ensures positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective meas-urement and monitoring workflow for their area of scope. - Develops a robust communications network, seeks to promote and gain knowledge of current prac-tices and innovation. - Partners with the local sales and marketing team as well on key campaigns leading the Marketing communications side of it, including events and tradeshows. Connects the dots across Electrification as needed. - Highly collaborative across the local business leaders in the country and the division communication team members globally.

• Bachelors Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field
• Minimum of 8+ years experience in communications and marketing positions
• Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
• Highly collaborative leader who can lead in a matrixed organzation. Experience managing outside vendors, excellent at building relationships.
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Excellent analytical and time-management skills
• Strong project management skills with an ability to work on multiple projects concurrently. Experience working with B2B companies, engineering, technology, sustainability or energy

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

Information :

• Company : ABB
• Position : ELDS Local Communication Manager
• Location : 上海市
• Country : CN

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